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Watch the Stove

Other mixed tapes by this artist

Watch the Stove

Data

Released April 2016
Format CD
Type
Added on Thursday, 07 April 2016
Genre Hip Hop
Price 0.00 $
Length 0:00
Number of discs 0
Edition date 2016
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Watch the Stove

VOTE 1 Vote 5 out of 55 out of 55 out of 55 out of 55 out of 5

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About This Mix Tape

Lefty, the Hamburger Helper mascot, dropped a mixtape today and the Internet lost its mind. Titled Watch The Stove, the project initially looked like another goofy marketing ploy from a corporation looking to cash in on hip-hop culture. Then everyone pressed play and realized, “whoa, this thing is actually really good.” Within hours, it was a trending topic on Twitter. We had to find out who was behind the music on this thing. After some digging, we learned that General Mills reached out to music manager/educator Craig Rice for help putting the project together. Rice, a teacher at McNally Smith College of Music in Minnesota, then linked GM up with Toki Wright. An established hip-hop artist having released albums with Rhymesayers, Wright is also the Department Head of the nation’s first fully accredited Hip-hop Studies Diploma and Minor Program at the school. Jumping at the chance to get his students involved in a project that could reach a large audience, they got to work. After spending months developing concepts and ideas, they pitched them to GM and recorded the mixtape. They also connected with Minneapolis College of Art and Design to produce videos for two of the songs. Coming from all over, the students involved were GeNreal (New Hampshire), illWIN (Ohio), Dan D (North Carolina), and Theory (Indiana). Having seen recent success on a Parker Darling track that racked up over 500k listens on SoundCloud, illWIN also reached out and got fellow Minnesota artists Bobby Raps and DJ Tiiiiiiiiiip to jump on the banging intro track “Feed The Streets.”!! Vote this UP!!